THE LOGO !

Why logo? What is in it? Do we really need a logo?

Logo visually describes corporate identity of an organization, product and services. Its journey to existence revolves around certain essential factors which determine its effectiveness. Colors that brush up a logo design is one those essential features. There is a deep and highly evolved philosophy of colors that has a strong bonding with the message that a logo has to deliver on behalf of the organization.

Beauty of the world and its appealing factor is due to the presence of various colors in this universe. Such is the fate of colors in your logo design that they not only make your brand appealing but also desirable for your customers. Colors have the power to transform the moods of individuals. They have certain reactions associated with them. Every color carries its own individualistic frequency that helps to change the mindset of its receiver after striking them.

The first thing that catches the attention of the viewer in a logo design is its color and serves as the decisive factor for like or dislike of the design. Your logo having the images or symbols that correctly depict the vision of your organization but is filled in with the colors that don't go with the taste or age of your target customer will surely lose its impact.

Choosing the right color for a logo design is a cumbersome task. There are numerous colors that will appear to be the right choice but picking up the best one requires some factors to be kept in mind. Combination of different colors should be in harmony with each other. None of them should be this much overpowering that I will beat the existence of other colors.

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As such, our KOPMUDA also required a logo, to market ourselves and to symbolize the vision and mission of the co-operative. After much head cracking and multiple jaw braking...ha ha.. ha.. ……we have come up with the below logo design, and its meaning as per explain below:-

•  The Blue color symbolizes trust, loyalty, wisdom, confidence, intelligence and faith.
• The White color symbolizes the goodness, innocence, purity and truth.
• The Red color symbolizes a dynamic co-operative society with full of energy, strength, power, determination as well as passion, desire, and love towards KOPMUDA.
• The 7 arrows upwards explain the 7 mission of making the co-operative a successful and established organization.
• The formation of arrow in the form of a house roof explains “We are 1 Family” motto that shows the unity and strength of all the ex-students of Midas engineering college alone.
• The abbreviation of KOPMUDA is the full name of Koperasi Tenaga Muda Sebarang Perai Berhad.
• And finally the motto speaks for it self …. Together we can achieve excellence!!!